The Simpsons Ride is a motion simulator ride located in the Springfield areas of both Universal Studios Florida and Universal Studios Hollywood. Based on the animated television series The Simpsons, the ride was announced in 2007 as a replacement for Back to the Future: The Ride at both parks. It first opened at Universal Studios Florida on May 15, 2008, and then a few days later at Universal Studios Hollywood on May 19, 2008. The producers of The Simpsons contributed to the design of the ride, which uses CGI animation provided by Blur Studio and Reel FX. Film Roman, along with AKOM and Rough Draft Studios, also worked on the ride's 2D animation. At the time of its opening, the ride featured state-of-the-art projection and hydraulic technology.
In 2013, the ride became the centerpiece of a themed Simpsons area at both parks, based on the fictional town of Springfield depicted in the animated series. The attraction is more than four minutes long and features two pre-show line queues that guests experience before boarding the ride. Its theme focuses on Krustyland, a theme park built by and named after Krusty the Clown, in which his former sidekick, evil genius Sideshow Bob, attempts to get revenge on Krusty and the Simpson family. Many characters from the animated series make an appearance, all voiced by their original actors.